Background

A client was introducing a new feature by which customers had the ability to redeem eCoupons on the customer website and mobile apps, and were looking to gain insight into the redemption trends. The Marketing and Sales team requested an intelligence-gathering system that would give them an overview of popular offers as well as routes and methods that the customers were using to redeem these eCoupons.

Results

With the implementation of the DataAnalytics dashboards, the business users acquired the ability to use global filters, “slice and dice” redemption trend data according to their needs, and run reports. Additionally, the system:
 

• • Allows customers to view enormous countrywide datasets and allow drill-down to local areas to gauge the effectiveness of sales and marketing campaigns and promotions.
  • Minimizes reliance on manual reporting system such as spreadsheets, slide decks, and external vendors.
  • Reduces the time to create reports from weeks to hours so more time is spent analyzing data and optimizing sales and marketing activities rather than formatting it into reports Improves reporting consistency to accurately compare metrics and KPI’s.